When buyers ask ChatGPT, Gemini, Perplexity, Copilot or Google AI Overviews who to use, do they name you — or a competitor? Beacon runs the real prompts, tracks every mention, and tells you exactly how to win the answer.
This is what one tracked prompt looks like inside Beacon — the AI answer, who got named, and how you stack up engine by engine.
Example · sample dataTrack mentions, measure Share of Voice, and see exactly which sources the models trust — engine by engine.
Track the exact buyer questions that matter to you. Beacon runs them on a schedule across every engine and records whether your brand is named, where, and how often it changes over time.
One number for how much of the AI conversation you own versus competitors. Watch it move as you ship fixes, publish comparison pages and earn new citations.
See your real, verifiable citations from sources AI engines lean on — Wikipedia and Hacker News today — plus AI-suggested outreach targets, so you know where to earn placements that get you recommended.
It is not enough to be mentioned. Beacon classifies whether each answer frames your brand positively, neutrally or negatively, and flags hallucinations and outdated claims to correct.
Beacon queries Google Gemini live for every prompt and models the other engines (ChatGPT, Perplexity, Copilot, AI Overviews) around that signal — each clearly labelled live vs estimated, never blended into a misleading average.
See which rivals the models recommend instead of you, the phrasing they win on, and the prompts where you are missing entirely — your fastest list of winnable openings.
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More than half of searches now end without a click — the answer is delivered by Google AI Overviews, or the buyer never opens a search engine and simply asks ChatGPT, Gemini, Perplexity or Copilot. Ranking #1 is no longer the finish line, because the model summarizes the page above your link and names a handful of brands as the recommendation. If you are not one of them, you are invisible at the moment of decision. Generative Engine Optimization (GEO) — also called answer engine optimization — is how you stay in the conversation.
You cannot manage what you cannot see, and asking ChatGPT once tells you nothing reliable: answers vary by phrasing, region and engine, and shift week to week. Beacon turns that fog into a measurable system — you define the real buyer prompts that drive revenue, and Beacon runs them across every engine on a schedule.
Often the fix is technical, not editorial. Many sites quietly block AI crawlers like GPTBot, PerplexityBot and Google-Extended in robots.txt, or are client-rendered so crawlers fetch nearly empty HTML. Beacon’s render gap detection and full SEO audit catch both — because the same crawlable, structured, authoritative content feeds Google’s rankings and the models’ recommendations. Each gap becomes a prioritized action so you can re-run the prompts and watch your AI Share of Voice climb.
GEO is the practice of getting your brand named, cited and recommended inside AI-generated answers — the way SEO gets you ranked in the classic results list. As assistants like ChatGPT and Google AI Overviews answer questions directly, being the brand the model mentions is becoming as important as ranking #1. GEO is sometimes also called answer engine optimization (AEO) or LLM SEO.
Today Beacon queries Google Gemini live for every tracked prompt, and models ChatGPT, Perplexity, Copilot and Google AI Overviews around that signal — each clearly labelled "live" or "estimated" in the product so you are never shown a reading we did not actually take. Live multi-engine querying is on our roadmap as those APIs are integrated.
You define the real buyer prompts that matter to your category. Beacon runs those prompts against Gemini on a schedule and parses each answer with deterministic matching to detect whether your brand appears, at what position, and with what sentiment — then ranks the competitor brands the model recommended instead of you.
AI Share of Voice is the percentage of your tracked prompts where your brand is mentioned, weighted by prominence, compared against your competitors. It is the single clearest metric for whether you are winning or losing the AI recommendation, and it is the number Beacon helps you move.
Classic SEO tools tell you where a page ranks in the blue links. Beacon tells you whether the AI answer above those links even mentions you, which sources it trusts, and what to change to get cited. It pairs that GEO layer with a live crawler and a real SEO audit, so you fix the technical and content gaps that feed both Google and the models.
Free account — track real prompts across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews, with citations and competitor benchmarks.